almada-portfolio-grande-distribution

Retail

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Al Mada is investing modernising the logistics chains of the mass retail sector to offer a widest range of services. It is also involved in automotive distribution and worksite equipment to help develop mobility and infrastructure.

Marjane Group is a pioneer in the conversion to modern mass retailing in Morocco.

For more than 30 years, it has consistently set high standards, modernizing its channels and standards in order to offer the best products to the general public, in the largest urban centers as well as in medium-sized towns.

With more than 440,000 square meters of shopping arcades, business parks and state-of-the-art shopping malls, Marjane is number 1 in the mass retail sector in Morocco.

In 2021, Marjane Group became the first Moroccan operator to launch food e-commerce. The group has also diversified its activities by launching its pure player digital marketplace "marjanemall" in 2021.

With more than 13,000 employees and over 171 points of sale in more than 40 cities, Marjane Group carries out more than 100 million transactions a year. By 2022, 2023 and 2024, the Marjane brand will be one of the 5 "love brands" for Moroccan families.

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customers per day

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producers, breeders and cooperatives involved in a sustainable partnership with Marjane

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food ecommerce application in Morocco

Optorg, one of Africa's long-standing distribution specialists, has developed a network in almost 25 countries, and today employs a staff of 1949. An official dealer for Caterpillar, the world leader in equipment, for over 90 years, its subsidiary Tractafric Equipment offers a complete range of worksite equipment in Morocco and Central Africa (mining, petroleum, forestry and public works equipment, handling equipment, engines and generators). Another Optorg subsidiary, Tractafric Motors, is a leader in automotive distribution in Africa, with a network of over 50 sales outlets in the Maghreb, Central and West Africa. Tractafric Motors has been a key player in the African automotive market for 60 years, offering a comprehensive range of premium and general-purpose commercial and passenger vehicles, as well as services and aftermarket services.

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vehicles sold in 2023

sotherma

Sotherma distributes 3 brands of bottled water: Aïn Saïss, a natural mineral water present in the 3 flat, flavoured and sparkling segments, and Sidi Harazem, a natural flat mineral water. In 2023, Sotherma expanded its existing portfolio with the launch of Ghayt table water, completing its presence in all market segments. Since then, Sotherma has been ISO 22 000 V2018 certified for its head office and 2 factories. It has a workforce of almost 700 and its own distribution fleet serving 50,000 traditional and modern sales outlets in Morocco. For more information, visit our brand websites: 

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Popular brands of bottled water

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