Since its creation, Al Mada has invested in sectors and projects that have a structuring effect on both the Moroccan and African economies, acting as catalysts for economic and social progress. It has consistently promoted sustainable and shared growth, nationally and across the continent.
Al Mada commits where high capital intensity is required and where investments produce a positive impact.
A Strategic Committee of five members of the Board of Directors identifies the major orientations. It gives its opinion on investments in light of the overall objective of sustainable positive impact, which guides Al Mada's decisions.
Social and Environmental Responsibility (SER) criteria guide our investment choices. Al Mada especially incorporates the principles of socially responsible investment defined by the United Nations, the UNPRI (United Nations Principles for Responsible Investment), into its analysis, investment, and support processes.
To drive its investments, Al Mada bases its decisions on five criteria:
- Financial inclusion
- South-South value chain integration
- Industries of the future
- Anticipation or support in the face of climate change
- Pan-African autonomy
The United Nations Sustainable Development Goals (SDGs) are our frame of reference. Our ambition is to contribute to the economic growth, progress, and modernity of the African continent for the benefit of as many people as possible.
