With each new establishment, a new challenge and cultural differences have stimulated innovation for the benefit of African populations.
1990s, Morocco - Wafa Assurance, a visionary, decides to embark on a unique adventure: bancassurance. This initiative, a real success story, would transform not only Wafa Assurance but also the financial and social landscape by allowing easy access to savings, protection and health insurance products. Success was not long in coming and bancassurance became a pillar of Wafa Assurance’s development.
2012 - Building on this Moroccan success, Wafa Assurance exports its expertise in the integrated bancassurance model to Tunisia. With Attijari Assurance, the objective is ambitious: to deploy a proven bancassurance model and expand the range of financial services offered to Tunisians. Once again, success is achieved.
The Wafa Assurance model then sets off towards new horizons: Senegal (2014), Cameroon (2017), Ivory Coast (2016), Egypt (2022) and Gabon (2024). With each new location, a new challenge and cultural differences, far from slowing down momentum, stimulate the company's innovation and adaptability.
Bancassurance is transforming the sector but also the economic environment of the country:
-By offering investment products, savings are collected and grown, which benefits the State and allows it to finance its economy since a large part of the savings collected is placed in treasury bonds.
-The State has supported the development of bancassurance by granting tax advantages to savers, which promotes and stimulates the collection of savings.
-All banked people have easy access to retirement and education savings products, which allows them to improve their living conditions in retirement or to help their children finance their studies.
-a real culture of foresight has taken hold and has enabled as many people as possible to protect themselves, their families and their property, thanks to accessible and available products.
It is a virtuous circle of banking of the economy for the private protection of the greatest number which has been implemented.
